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We are living in a fast, rapidly changing and more complex world than ever experienced before. But every challenge has its opportunities. Be part of our co-innovation journey - starting next April - to jointly unleash this huge potential. Whether you are working in an established company, a startup, studying or preparing yourself to deep dive into this thriving ecosystem. This learning opportunity is fully online - massive - no strings attached. Are you ready for take-off?
Language: English
Course information
In times of a more disruptive, complex and dynamic world than ever experienced before, innovation is no longer a luxury, but the precondition of business survival. Forward-thinking, established companies are turning innovation challenges into opportunities and are teaming up with fast, creative startups to disrupt jointly whole industries. The competition to survive is replaced by collaboration to thrive – to thrive in this new, exciting ecosystem of opportunities.
However, this is only true for selected actors – the majority is not making use of this collaboration potential. This course will guide you how to prepare, plan and implement a mutually beneficial collaboration, regardless if you are a startup, a corporate or generally interested to reap the potentials.
What will you learn in this MOOC?
After finishing this course you should be able to
- recognize the benefits and challenges of Startup-Corporate collaboration,
- characterize the urgency of innovation in the corporate world,
- find and examine matches between potential partners,
- distinguish and explore existing formats of collaboration,
- understand both Startups and Corporates to streamline the collaboration, and
- apply dedicated tools and techniques to overcome collaboration challenges and design a joint roadmap.
How is this course structured?
- Week 1 of the course is all about the „Why“. It outlines the theoretical concept, its relevance and potential for both corporates and startups.
- Week 2 is about the „How“. Different approaches to finding your innovation partner and various formats of co-innovation will be covered.
- Week 3 embraces the corporate perspective, it prepares your company to successfully co-innovate with startups.
- Week 4 is the startup week and will flip the perspective to equip your startup with the necessary insights for co-innovating with a strong, large partner. After week 4, the fast track ends.
- Week 5 & 6 is where the real experience starts and you are invited to continue with two extra weeks in cross-sectoral teams to work on real-life challenges with dedicated tools.
Here's a tentative timeline, deadlines and other dates might still be subject to change.
For whom?
This course is for…
- managers and employees excited to explore a new world of opportunities for their companies,
- entrepreneurs looking for new strong partners to leverage their business to the next level,
- students and people looking for opportunities in general that are open to explore the new dynamics of joint innovation.
How to learn?
The learning journey includes a mix of lightening talks, informative articles, quizzes, discussions and engaging activities to bring the different actors together. Two course tracks – a fast track and a full track – are there to cater individual learning needs.
Along the course, we will introduce dedicated toolbox to support you in your journey, with the „Co-Innovation Builder“ in its center. On top, this MOOC carries the opportunity to qualify for the Co-Innovation Masterclass – a MicroCredential limited to 30 participants with co-innovation bootcamps in Potsdam and Cracow, starting in 2021. Get more information here.
How much time do you need?
The course starts on 22nd of April 2020 and runs over a period of 6 weeks (4 weeks of content and 2 additional weeks of practical transfer of the content learned). Approximately 6 hours of work per week. It is designed to allow flexibility and has the possibility to do more or less, depending on your time availability and topic preferences and interests.
What kind of credential can you get?
- Certificate of participation: Work through of at least 50% of the materials, quizes, resources and discussions of the first 4 weeks.
- Certificate of completion with a fast track record of achievement: Fulfill the requirements for the certificate of participation and pass a multiple choice test at the end of week 4.
- Certificate of completion with a full track record of achievement: Fulfill the requirements of the fast track plus actively participate in a group to work with Co-Innovation Builder in week 5 and complete the peer review process in week 6.
- MicroCredential Certificate valid 6 ECTS: This MOOC is the entry point and pre-requisite to the „Co-Innovation Masterclass“, a MicroCredential that will be offered in spring 2021 for the first time. Get more information here.
No Fees!
Participation at the MOOC and all types of credentials are for free. No fees will be charged at any part of this course.
Anything else?
The main course language is English.
The anonymized data gathered in some of the course activities might be used for the teaching team's research purposes.
This course is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Course contents
Intro:
In this section, you'll get to know the teaching team. We'll introduce what you'll have to expect during the course and we'll give a short introduction on how to use the platform.Week 1:
In this section, we will introduce you to current business trends, the approach of corporate entrepreneurship, and the benefits involved for both startups and corporates when teaming up. It will teaser some of the challenges involved with easy-going exercises (communication and myth-breaking) and invite the learners to share own experiences.Week 2:
In this section we will introduce the process of Corporate Entrepreneurship (CE), starting with signs of innovation fever, expectations of both sides, fishing for startups in various formats, forms of corporate-startup collaboration and typical pitfalls to avoid. You'll be invited to find practical real life examples of CE and share them with others.Week 3:
Mutual understanding is crucial to innovate. When it comes to collaboration with external partners, the challenge is even bigger. That's this week point: get to know some of the key issues about innovation development from the corporate perspective.Week 4:
In this section, we will deep dive into the startup-corporate collaboration from the startup perspective. The week will allow you to reflect upon the drivers behind the wish to collaborate, assess your readiness to collaborate, learn how to find a good partner, get an overview of the possible collaboration types and define collaboration KPIs and milestones accordingly. We will introduce you to the consequences, for a startup, of a collaboration with a corporate in terms of equity and IPR. Last but not least, we will present the risks and challenges associated with a collaboration and advise on how to address them. This section ends the fast track.Final Exam
Week 5 & 6 - Full Track:
This section marks the beginning of the full-track. You'll be focussing on learning how to collaborate. The Co-Innovation Builder is used and teams start to work together on the collaboration opportunity.Assessments - Full Track:
In this section the teams finalize and present the Co-Innovation Builder. The teams submit the final version of their results for the peer assessment.I like, I wish:
This section is our course feedback inbox. Please let us know your impression and ideas.
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Learners
Certificate Requirements
- Gain a Record of Achievement by earning at least 50% of the maximum number of points from all graded assignments.
- Gain a Confirmation of Participation by completing at least 50% of the course material.
Find out more in the certificate guidelines.
This course is offered by
This course has been developed under the umbrella of the CORSHIP project, which is co-funded by the European Commission.
The developing team consists of experts from universities (FH Joanneum, Austria; Cracow University of Economics, Poland; Haaga-Helia University of Applied Sciences, Finland; Hasso Plattner Institute, Germany), businesses (AVL List GmbH, Austria; Beta-i, Portugal), and the European Startup Network, who have teamed up to offer you an innovative course experience to the topic of Corporate Entrepreneurship.
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